Bill Gross Idealab

What Bill Gross, Idealab says about topics vital to entrepreneurs

Cut Your Burn Until the Market is There

Bill Gross Founder and CEO business incubator Idealab

“If you have a great offering but the market isn’t ready for you yet, immediately cut your burn to survive until the market IS there.”  Bill Gross: Here Are The 12 Lessons I've Learned In My 30 Years Of Being An Entrepreneur Dec. 15, 2011;

http://www.businessinsider.com/bill-gross-lessons-2011-12#lesson-7-survive-until-the-market-is-ready-28#ixzz1j69khehg