Jeff Clavier angel investor, Founder and Managing Partner, SoftTech VC
“I look at the three typical factors [when investing]: the team, the product, and the market.
 I’m going to really focus on the team. What’s their background? What have they done? What’s the dynamic between the different members, are they complementary?
 an early-stage team is always about two or three people, and they have a lot of potential  but they don’t have everything.  I’m always looking at the core team as the initial asset I invest in.
 I don’t want to have to change the founding team . It’s either I buy them as they are or I pass on them as they are.
 Can I see them being successful as they are without fundamental changes to the team? Otherwise, it is just too much work.
 I want people working extremely hard while being dedicated to and passionate about their business and who have empathy. You have to walk on water to be a successful entrepreneur, so empathy is very important.
Sometimes you just feel that people are natural-born entrepreneurs because you see they have a clear vision, understand the steps, and know how to go from where they are to the next steps.  If they can convince you as an investor, they will be able to convince employees  to join them or future customers to use their products.” Jeff Clavier, Seed Capital From Angel Investors: Jeff Clavier, Founder And Managing Partner, SoftTech VC; July-Aug. 2010; http://www.sramanamitra.com/2010/07/28/seed-capital-from-angel-investors-jeff-clavier-founder-and-managing-partner-softtech-vc-part-1/