Basil Peters angel investor and Principal Strategic Exits Corporation
The exit strategy is “the most important element in the business plan.  It affects many daily business decisions.  The chances of success increase dramatically [with] a good plan. [It] is the plan for  the entire business.
[The] plan should start at the end (the goal). An exit strategy could be as simple as: “Our exit strategy is to [sell the company] in about _ years for around $ _million.”
 [With a well-designed and executed exit], [it’s] often possible to increase the exit valuation by 50 to 100%”, especially with early exits in inefficient markets. Basil Peters, Maximizing Exit Value Angel Capital Assn Annual Summit Workshop Apr. 15, 2009; http://www.basilpeters.com/Presentations/Maximizing_Exit_Value_20090415_Part_2.pdf