How To Increase Success

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Jeff Clavier: My Market Considerations

Jeff Clavier angel investor, Founder and Managing Partner, SoftTech VC

“I look at the three typical factors [when investing]:  the team, the product, and the market.[]”

Here are his market considerations.  

“Is it feasible in, say, three, five, or seven years to build a company that’s going to go to $50 million or $100 million in revenue and not be the only player in the market? If you own 50% of the market and you’re a $100 million company, then that’s interesting.

So, I figure out the market opportunity, is it big enough?

[] [Clavier’s ultimate question]: how can you build a team that really has a scalable product into an interesting market? []

Do I see this company being able to produce revenues of $500 million using the sort of trajectory of customer acquisition, traction, monetization, retention and so forth, based on what they do? [] If the answer is yes, and they are not the only player in the market [] you see at least a $1 billion or $2 billion market.”  Jeff Clavier, Seed Capital From Angel Investors: Jeff Clavier, Founder And Managing Partner, SoftTech VC; July-Aug. 2010;