Fred Wilson venture capitalist and Co-Founder Union Square Ventures
“There is no science to early stage valuation. It’s simply a matter of supply and demand. So generate a lot of demand and you'll get a good price.” Fred Wilson, Valuation and Option Pool comments, Nov 6, 2009; http://www.avc.com/a_vc/2009/11/valuation-and-option-pool.html#comment-22043449