Product

What the greatest technology investors say about Product

Brad Feld's Investment Criteria

Brad Feld venture capitalist and Managing Director Foundry Group

Feld discusses his investment criteria.  Feld first determines if the investment falls within his ‘filters’: US and Canada-domiciled early stage firms which have raised less than $3 million and fall within one of “[Foundry’s] [] [broad horizontal, abstract themes]”.  Assuming the investment fits within these filters, “[] then [Foundry] goe[s] incredibly deep on [] people and product. [] [Feld gets] excited about people who are super-obsessed about a product.  [] [If Feld wants to work with the entrepreneur, and the entrepreneur wants to work with him and is product-obsessed, and Feld has an attachment for that product, then he’ll invest.]  [] [Feld]  [already knows his markets, competitive dynamics, the business model.]  [] All [Feld] care[s] about is what [the entrepreneur is] going to do with the idea [] or the product or [where he’s taking] it”.  The best founding teams are 2-4 people half of whom are product-focused.  His optimal nascent team is 3 people, 2 of whom are product-focused, “all [of whom] are passionate [about] the product []”.  Brad Feld,  This Week in Startups # 319, published Jan. 9, 2013,  @ 25- 32 min. into interview with  Jason Calacanis;  http://www.youtube.com/watch?v=INyouAjKgR8