Mark Suster Partner Upfront Ventures and former entrepreneur
“[Suster] believe[s] that most companies can exist in the experimentation mode for 3-4 years. They should start “lean”. If they hit a product /market fit (meaning you suddenly see a massive uptick in usage and/or revenue) then these companies need to go “fat”. [Otherwise] industry titans around them will eat their lunch.” Mark Suster, Changes in Software & Venture Capital- Part 2 of 3, June 29, 2011;
Note: ‘Lean’ means minimizing resources as in the Lean Startup strategy espoused by Eric Ries author The Lean Startup. ‘Fat’ means allocating significant resources to fulfill the mission.