The Market

What the greatest technology investors say about the Market

Test your Customer Proposition

Bill Gross Founder and CEO business incubator Idealab

“Find a way to test your core proposition with your customer, then manage your resources to adapt after that. Don’t spend the money in advance. You have to test the real customer proposition. You have to make the example be the actual test.”  Bill Gross: Here Are The 12 Lessons I've Learned In My 30 Years Of Being An Entrepreneur,  Dec. 15, 2011; http://www.businessinsider.com/bill-gross-lessons-2011-12#lesson-8-test-test-test-30#ixzz1j6AG0Ars