Think Outside the Box

What the greatest technology investors say about 'Think Outside the Box'

Answers to Contrarian Questions Look into the Future

Peter Thiel General Partner Founders Fund and former entrepreneur

“Our contrarian question- What important  truth do very few people agree with you on? – is difficult to answer directly.  It may be easier to start with a preliminary: what does everybody agree on? [] If you can identify a delusional popular belief, you can find what lies hidden behind it: the contrarian truth.” 

“The most contrarian thing of all is not to oppose the crowd but to think for yourself.”

“The business version of our contrarian question is: what valuable company is nobody building?  This question is harder than it looks, because your company could create a lot of value without becoming very valuable itself.  Creating value is not enough – you also need to capture some of the value you create.” 

“Most answers to the contrarian question are different ways of seeing the present; good answers are as close as we can come to looking into the future.”  Peter Thiel, Zero to One, copyright 2014, pg 12, 22, 23, 6